Project Description:

On the road to perfection with Mitsubishi Motors

Since the spring of 2018 we deal with the challenging task of bringing back the popularity of Mitsubishi Motors in Bulgaria and to introduce their new model Eclipse Cross, with hopes that it would return the lost fame of the brand.

Despite the short deadlines it was necessary to create a starting point of communication with an image campaign, focusing on associating the brand with Japanese culture. We successfully promoted the video clip created by our partners Native Kids with the new slogan of the brand in Bulgaria – “The road to perfection” reaching hundreds of thousands of users in social media.