Project Description:

Our client D2Line is a newly created fashion brand that needed to build identity, bearing their unique message and developing a long-term strategy for market positioning.

We started our work with D2Line, focusing from the very beginning on defining the direction the brand will follow long-term to build its presence in the world of fashion and win its loyal customers.

The product of our strategic work is a brand book, which will serve as the determining benchmark for every step of the brand in the future. Our partner Native Kids developed the graphic and color identity of D2Line and we used that as a basis for our work to promote the brand on the market.