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The best Christmas commercials for 2024

  • On 04/12/2024
Christmas commercials of big brands every year are a wonderful opportunity not only for larger-scale holiday sales, but mainly for creative expression and messages that touch the heart. Usually they feature popular actors, and this year, what is different is the inclusion of AI. Disney We start with Disney’s charming duo “The Boy and the […]
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Will Digital Marketing Continue to Grow

  • On 21/08/2024
Digital marketing has experienced explosive growth over the past decade, and all indicators suggest that this trend is not slowing down anytime soon. As businesses increasingly shift their focus from traditional marketing channels to digital platforms, the landscape of marketing continues to evolve, offering new opportunities for strategic growth. In this article, we explore the […]
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The generations: a bridge between values, behavior and communication

  • On 31/05/2024
In the dynamic world we live in, understanding generational differences is essential to building effective communication (online or offline). Each generation is marked by key events, technological advances, and cultural influences that shape its characteristics, values, and behaviors. The Lost Generation (1896-1928): Shaped by World War I, the Spanish Flu pandemic, and the Great Depression, […]
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Top 10 Easter Marketing Campaigns

  • On 03/04/2024
Easter is not just a time for egg hunts and chocolate bunnies; it’s also a golden opportunity for brands to showcase their creativity and connect with their audience. In this blog post, we’ll explore the top 10 Easter marketing campaigns that have left a lasting impression on consumers and marketers alike.   1. Cadbury’s Egg […]
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Facebook changes with a focus on AI

  • On 14/02/2024
Facebook (along with Instagram and WhatsApp) continues to be in the top 3 most liked social platforms globally, with nearly 2 billion daily active users. There are constantly many updates – both in the algorithm and in the functionalities, with a main focus on AI (Artificial Intelligence).  Changes in the algorithm and functionalities  Meta now […]
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