Google Kills the Cookie

On 24/01/2020

Some are calling it the “cookie-pocalypse.” Others see it as a new dawn for the $565 billion global ad industry. What’s certain is that Google Chrome’s decision to phase out support for third-party cookies will affect everyone in the digital media industry. While the move was not unexpected most will be preoccupied with it during the two-year […]

Christmas Campaigns 2019

On 20/12/2019

Here is a selected list of Christmas creative to set up the holiday mood! Iris Is Helping Dumped Trees Before Christmas with ‘Timber’ Instead of using real Christmas trees to decorate the office, a company called Iris is planting them – donating the budget they’d usually allocate to creating cards straight to Trees for […]

How to optimize your Social Media campaigns

On 08/11/2019

One of the hardest parts of managing your company’s social media campaigns is to find new ways to engage with your audience. Your brand has to provide quality content, but it can certainly be challenging to be creative and trendy on a regular basis. Here is a list of some fresh ideas that will help […]

Adapting your brand communication to new markets

On 12/09/2019

It is easier than ever to send a message around the world, but to ensure it’s understood, brands must go beyond simply translating their advertising. For brands looking to maximise their relevance to consumers in individual markets “Think global; act local” has become the mantra. Localisation aims to make a product appear to have been […]

How to create long-form videos to engage with people

On 12/07/2019

It’s a common refrain that we have a short attention span and it seems intuitive in the digital age, even though data suggests it isn’t true. One thing has not changed – people’s willingness to engage with content they don’t find personally relevant and interesting. So how do you capture someone’s attention amid all the […]

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