Project Description:

Design and development of a marketing campaign for American Express in partnership with Trinitix Ltd. The project consisted of design and development of a website, online game and a Facebook application. The goal of the campaign American Express Dream Trip is to promote American Express credit cards. The online game includes a virtual map with 12 well-known landmarks in Europe and users have to identify their location with placing a pin on the map. The game has a specific measurement system which detects the distance between the placed pin and the real landmark position. When all pins are placed the user score is calculated and shared on user’s Facebook timeline.