Project Description:

Cafemag.bg is a convenient and easy to use online store that offers a huge selection of coffee products, coffee machines, accessories and consumables.

We took over the management of their online presence – ads on social networks and Google ad space. The ultimate goal is to increase organic sales volumes, and with it, the return on ad spend (ROAS). To achieve those goals we used a different approach – we did not promise the so-called “feel good” metrics such as ad clicks and reaching new users, but real results. That is why our commission is directly dependent as a percentage of sales minus the advertising costs. This is an innovative solution that benefits both parties (client and agency) when the work is done professionally and with care.

For Q4 of 2020 ROAS is 20.29 – 56.3% increase compared to the same period last year.