Project Description:

Espressimo.bg is an online store offering a wide range of coffee, coffee accessories of the highest quality and tea.

Our mission is to increase the effectiveness of the advertising campaigns on both Facebook and Google platforms, in other words – achieve higher revenue with lower ad spend, which can be defined as every customer’s dream! To achieve this goal, after a thorough review and analysis of all advertising accounts, we created KPI’s to serve as a guide in the optimization process, and a dashboard with additional key metrics shared and visible to our client, ensuring the transparency of our work at each stage.

The results for Q4 of the year 2020 were all we could ask for – 13% increase in revenue with 28% decrease in ad spend.